Dan Katrencik - dan.katrencik@gmail.com - 407.951.3748

I'M

DAN KATRENCIK.

CREATIVE DIRECTOR &
UX/UI SPECIALIST

01 SKILLS

  • Extensive experience working directly with clients to determine business needs pertaining to digital strategy
     

  • Specialized experience in UX design principles and producing wireframes for mobile apps, responsive websites, and user-centric online applications
     

  • Extensive experience producing user-centric UI design
     

  • Skilled in creating site flow diagrams and detailed information architecture
     

  • Aptitude for overseeing, guiding, and directing the creative design and technical specifications of a digital project
     

  • Skilled in researching and identifying target audiences and market trends as they relate to clients and/or products
     

  • Experience conducting A/B testing, and focus groups to identify issues and refine user objectives
     

  • Skilled in interpreting analytics such as traffic and conversions, while making necessary strategy and/or user experience decisions
     

  • Skilled in hiring, managing, and directing team resources, while monitoring the quality of the work being produced
     

  • Knowledgeable in SEO and SEM strategy as well as social media strategy
     

  • Extensive experience brainstorming and executing digital marketing campaigns
     

  • Extensive experience developing custom WordPress driven websites
     

  • Extensive experience coding in HTML and CSS
     

  • Previous experience coding in JavaScript, jQuery, PHP, and ASP

 

WHO AM I?

A PASSIONATE AND SEASONED CREATIVE WITH OVER 18 YEARS OF EXPERIENCE. I HAVE SEEN A LOT, AND I STILL LOVE IT.

IN A NUTSHELL, I THRIVE ON UNDERSTANDING AND INTERACTING WITH CLIENTS, AND DRIVEN TO DELIVER TOP NOTCH CREATIVE STRATEGIES. A BUSINESS MINDED CREATIVE THAT MIXES USER-CENTRIC DESIGN WITH REAL WORLD CLIENT NEEDS. FINAL RESULT…EFFECTIVE, BEAUTIFUL, FUNCTIONAL CREATIVE SOLUTIONS.

 

02 LATEST WORK

03 Experience

Apr 2017 - Present

PHOTON INFOTECH

Associate Creative Director

Lead creative projects while working directly with clients to identify business needs and define creative strategy. Responsible for executing UX and UI design, as well as conducting industry and competitive research.

Jul 2011 - Sep 2013

GOLF CHANNEL

Interactive Web Designer / Art Director
Worked to maintain all digital creative aspects of the GolfNow brand. Worked directly with marketing to brainstorm and create supporting digital materials and campaigns.

Sep 2013 - Apr 2017

VISUALCUE

Director of Visual Communication
Lead a creative and marketing team consisting of designers, developers, and writers. Responsible for all creative strategy and marketing strategy for the brand.

Nov 2008 - Jul 2011

GNC

Senior Web Designer / Art Director

Lead team of designers and writers to execute all brand related design and digital marketing initiatives.

May 2007 - Oct 2008

BRUNNER

Senior Digital Media Designer

Worked directly with clients to design and execute all forms of digital media, including websites, rich-media banners, and email advertising.

May 2006 - May 2007

MARC USA

Interactive Art Director

Worked to educate traditional agency creatives regarding digital principals. Also worked to lead the creative team in executing digital projects.

Jun 2003 - Apr 2006

NEW PERSPECTIVE

Senior Multimedia Designer

Worked to execute both the design and development of various client works, from website design to digital video encoding.

Jun 2000 - Jun 2003

FIVE STAR DEVELOPMENT

Multimedia Developer

Worked developing computer based training and web based training, while performing general digital design tasks.

CONTACT

If you would like to know more about my skills and experience, or see more of my work, I would love to hear from you.

dan.katrencik@gmail.com

407.951.3748

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