CREATIVE DIRECTOR &
Extensive experience working directly with clients to determine business needs pertaining to digital strategy
Specialized experience in UX design principles and producing wireframes for mobile apps, responsive websites, and user-centric online applications
Extensive experience producing user-centric UI design
Skilled in creating site flow diagrams and detailed information architecture
Aptitude for overseeing, guiding, and directing the creative design and technical specifications of a digital project
Skilled in researching and identifying target audiences and market trends as they relate to clients and/or products
Experience conducting A/B testing, and focus groups to identify issues and refine user objectives
Skilled in interpreting analytics such as traffic and conversions, while making necessary strategy and/or user experience decisions
Skilled in hiring, managing, and directing team resources, while monitoring the quality of the work being produced
Knowledgeable in SEO and SEM strategy as well as social media strategy
Extensive experience brainstorming and executing digital marketing campaigns
Extensive experience developing custom WordPress driven websites
Extensive experience coding in HTML and CSS
WHO AM I?
A PASSIONATE AND SEASONED CREATIVE WITH OVER 18 YEARS OF EXPERIENCE. I HAVE SEEN A LOT, AND I STILL LOVE IT.
IN A NUTSHELL, I THRIVE ON UNDERSTANDING AND INTERACTING WITH CLIENTS, AND DRIVEN TO DELIVER TOP NOTCH CREATIVE STRATEGIES. A BUSINESS MINDED CREATIVE THAT MIXES USER-CENTRIC DESIGN WITH REAL WORLD CLIENT NEEDS. FINAL RESULT…EFFECTIVE, BEAUTIFUL, FUNCTIONAL CREATIVE SOLUTIONS.
02 LATEST WORK
Apr 2017 - Present
Associate Creative Director
Lead creative projects while working directly with clients to identify business needs and define creative strategy. Responsible for executing UX and UI design, as well as conducting industry and competitive research.
Jul 2011 - Sep 2013
Interactive Web Designer / Art Director
Worked to maintain all digital creative aspects of the GolfNow brand. Worked directly with marketing to brainstorm and create supporting digital materials and campaigns.
Sep 2013 - Apr 2017
Director of Visual Communication
Lead a creative and marketing team consisting of designers, developers, and writers. Responsible for all creative strategy and marketing strategy for the brand.
Nov 2008 - Jul 2011
Senior Web Designer / Art Director
Lead team of designers and writers to execute all brand related design and digital marketing initiatives.
May 2007 - Oct 2008
Senior Digital Media Designer
Worked directly with clients to design and execute all forms of digital media, including websites, rich-media banners, and email advertising.
May 2006 - May 2007
Interactive Art Director
Worked to educate traditional agency creatives regarding digital principals. Also worked to lead the creative team in executing digital projects.
Jun 2003 - Apr 2006
Senior Multimedia Designer
Worked to execute both the design and development of various client works, from website design to digital video encoding.
Jun 2000 - Jun 2003
FIVE STAR DEVELOPMENT
Worked developing computer based training and web based training, while performing general digital design tasks.